The Journey of “Tattoo” – Globex Music Makes It Possible



Globex Music & Luka Murusidze Drop a Breathtaking Cover of the Global Hit “Tattoo” (ტატუ) – A Global Sensation in the Making|Luka Murusidze and Globex Music Collaborate for an Outstanding “Tattoo” Cover – “ტატუ” Has Arrived}

Meta Description: Listen to the amazing new cover of Loreen’s Eurovision hit “Tattoo” by Luka Murusidze, released globally by premium music distribution service Globex Music. Full story inside.

The global music marketplace has witnessed numerous cover versions of iconic hits, but only a few manage to do justice to the original while adding a distinct authentic voice. A standout example is the recent cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the remarkable **Luka Murusidze** and distributed through the number-one music distribution service, **Globex Music**.

If you are an artist, a distributor, or a music lover searching for high-quality cover song distribution, this release sets a new benchmark.

## Why “ტატუ” Works So Well

Loreen’s “Tattoo” became a global phenomenon after her record-breaking second Eurovision win in 2023. The song’s powerful vocals, emotional depth, and cinematic production make it a demanding piece to perform anew. Nevertheless, Luka Murusidze, famed for his expressive voice and emotional delivery, has transformed the track into something distinctly Georgian while honoring the original’s grandeur.

The Georgian rendition, **ტატუ**, adds a layer of local flavor without losing the universal appeal of the lyrics. Luka’s vocal control and the subtle arrangement changes allow the song to shine in a new light. From the intro to the powerful climax, this cover demonstrates why independent artists need professional distribution to reach global audiences.

## Globex Music: A Leader in Cover Song Distribution

Behind every successful independent release stands a proven distribution partner. **Globex Music** has rapidly become a top-tier service for distributing both original songs and legally cleared cover versions. Unlike many aggregators that complicate cover song releases due to licensing complexities, Globex Music handles everything.

The main benefits of using Globex Music:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Full legal coverage for covers, ensuring compliance.
- **No Hidden Fees** – Transparent pricing with competitive revenue splits.
- **Speed** – Quick turnaround, often within two days.
- **Artist Support** – Dedicated account managers for labels and independent acts.

For Luka Murusidze, choosing Globex Music made sure that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.

## The Launch Strategy Behind Luka’s Cover

Released in the second quarter of 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:

1. **Pre-save Campaign** – Two weeks before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A bilingual lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – 15-second reels on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.

As a result, within the first week, “ტატუ” received over 120k plays across platforms – a impressive figure for a non-English cover of a modern hit.

## The Legal Side of Covers, Simplified

One of the biggest obstacles for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be pulled from stores or worse, you could face copyright issues. Globex Music eliminates this risk.

When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. That’s exactly why Globex stands out for cover releases.

## How Cover Songs Boost Your Online Visibility

From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers strong organic reach. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”

All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.

## Early Listener Feedback

Fan comments on Spotify and Apple Music praise Luka’s interpretation. One user writes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* A second review states: *“Globex Music is doing great work bringing covers like this to the world stage.”*

Music bloggers have also taken note. Indie Music Review called it **“One of the most respectful yet innovative pop covers of the year.”**

## Steps to Release Your Cover via Globex Music

Inspired by Luka Murusidze’s success? Follow these quick steps to distribute your cover through Globex Music:

1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.

Within days, your cover will be live on Spotify, Apple Music, TikTok, and more – exactly like Luka Murusidze’s “ტატუ.”

## Looking Ahead: Cover Music in 2025 and Beyond

The collaboration between Globex Music and Luka Murusidze proves that cover songs are not second-class releases. When done with artistry and distributed professionally, a cover can open new doors. Luka himself has hinted at more covers and original material coming later in 2025 – all through Globex Music.

Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.

## The Bottom Line

**Globex Music** is clearly a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legal, fast, fair, and globally effective.

If you are an artist sitting on a great cover – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – do not let licensing fear hold you back. Use Globex Music, following Luka’s example, and let the world hear your voice.

**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms as of now.**

Previous tattoo design with brighter colors could be masked by darker shadows or by more colorful designs like in this one. From a dull star to a brilliant dream catcher, it couldn’t get any better.

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Employing skillful shading techniques and blending various shades of a color can help to create a seamless transition between the old tattoo and the cover up design.

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Here’s another design where the previous tattoo wasn’t entirely hidden behind another tattoo. Rather, it was mixed into the new one. Here, the little butterfly was accompanied by more butterflies, roses and an enchanting dream catcher.

Here’s another example that proves you don’t need the darker colors to hide an old tattoo. However the old one is faded by time so it’s rather much easier to do the new one.

Cover songs offer a unique opportunity for musicians to showcase their talent and connect with fans who love iconic tunes. However, navigating the world of cover song distribution can be complex, requiring careful

Make a design that won’t simply cover up a tattoo but something you will be proud to show off. Here’s a good cover up tattoo that looks awesome.

Choose a design that you love and feel confident about, as it will become a permanent part of your body. It is a good idea to discuss the design options with your tattoo artist, who can suggest specific elements or techniques that will click here effectively conceal the original tattoo.

We pay licensing to original artists/publishers via MCPS-PRS. All tracks are for live performance or personal use only, unless otherwise agreed with us.

American jazz singer and songwriter Billie Holiday in New York City in 1947 A song is a musical composition performed by the human voice. The voice often carries the melody (a series of distinct and fixed pitches) using patterns of sound and silence.

Luka Murusidze continues to show his emotional depth as an artist with the release of his new lyrical track, “I’m Afraid of Your Love.

Love is presented as complex rather than idealized. It is shown as both comforting and frightening, which makes the message strongly relatable.

The London singer will play a run of international dates before wrapping with four shows across the UK and Ireland.

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